What We Believe
A place to be empowered, accepted, and celebrated
We believe in the power of the human spirit. We believe every person — no matter where they come from, how they look, what they believe, who they love, what they can do, or how old they are — deserves a life filled with purpose, possibility, and joy. That’s why, for more than 30 years, we’ve been relentlessly focused on transforming what senior living can be by creating extraordinary and innovative communities where people thrive. Places where the human spirit flourishes.
We upend stereotypes of the old folks' home. Of course, we provide the exceptional care and service that you would expect from a leader in senior living. Sure, our award-winning dining experiences are led by a world-class team of chefs and hospitality professionals. And yes, our communities have beautiful spaces designed to make you want to live in them. But we go further than that.
We empower you to enjoy life, whatever that means to you. Whether that’s seeking adventure on an Extraordinary Outing or in the pages of a novel. Rocking out on your Stratocaster or with Brahms in your ears as you lounge on the patio. Expanding your mind with morning meditation or a new course at Watermark University. Or connecting with friends and sharing belly laughs at happy hour. It’s a lifestyle built on choices — and if those choices don’t exist now, we’ll create them.
How do we do this? With our people. People who believe what we believe and love what they do. People who are hand-picked for their authenticity, optimism, and ability to inspire others to do things they didn’t think were possible. People who put our residents at the center, and who treat each other and everyone in the community with the respect, kindness, and love — yes, love — that nourish the human spirit.
![Innovation The Not Another Second exhibit.](https://watermark-cms-stage.e-cubed.biz:443/Watermark/media/images/Corporate/Why%20Watermark/WhyWatermarkInnovation-hoz-640x600.jpg)
![Two residents are hugging.](https://watermark-cms-stage.e-cubed.biz:443/Watermark/media/images/Corporate/About-thumb-850x800.jpg)
The Watermark Story
![The rooftop at The Watermark at Brooklyn Heights.](https://watermark-cms-stage.e-cubed.biz:443/Watermark/media/images/Communities/Brooklyn%20Heights/Why%20Watermark/SignaturePrograms-hoz-640x600.jpg)
Signature Programs
![3 people in hot air balloon](https://watermark-cms-stage.e-cubed.biz:443/Watermark/media/images/Corporate/eZine/640x600-Hot-Air-Balloon.jpg)