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What We Believe

NOT JUST LIVING, BUT THRIVING

A place to be empowered, accepted, and celebrated

We believe in the power of the human spirit. We believe every person — no matter where they come from, how they look, what they believe, who they love, what they can do, or how old they are — deserves a life filled with purpose, possibility, and joy. That’s why, for more than 30 years, we’ve been relentlessly focused on transforming what senior living can be by creating extraordinary and innovative communities where people thrive. Places where the human spirit flourishes.

We upend stereotypes of the old folks' home. Of course, we provide the exceptional care and service that you would expect from a leader in senior living. Sure, our award-winning dining experiences are led by a world-class team of chefs and hospitality professionals. And yes, our communities have beautiful spaces designed to make you want to live in them. But we go further than that.

We empower you to enjoy life, whatever that means to you. Whether that’s seeking adventure on an Extraordinary Outing or in the pages of a novel. Rocking out on your Stratocaster or with Brahms in your ears as you lounge on the patio. Expanding your mind with morning meditation or a new course at Watermark University. Or connecting with friends and sharing belly laughs at happy hour. It’s a lifestyle built on choices — and if those choices don’t exist now, we’ll create them.

How do we do this? With our people. People who believe what we believe and love what they do. People who are hand-picked for their authenticity, optimism, and ability to inspire others to do things they didn’t think were possible. People who put our residents at the center, and who treat each other and everyone in the community with the respect, kindness, and love — yes, love — that nourish the human spirit.

The Not Another Second exhibit.

Innovation

Because good enough just doesn’t cut it when it comes to Watermark.
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Two residents are hugging.

The Watermark Story

A wellness company that happens to provide housing and services for seniors, Watermark is emboldened by it's vision for a new kind of senior living, where communities are designed around our residents and everything that brings them fulfillment and joy.
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The rooftop at The Watermark at Brooklyn Heights.

Signature Programs

Signature programs designed to embody the spirit and soul of the people who thrive here. There’s no limit to what you can explore, and no telling what you’ll discover within you.
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3 people in hot air balloon

Lifestyle Magazine

A celebration of remarkable lives and the boundless inspiration found within our vibrant communities.
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Expressions Calendar

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CONTACT US

We’re happy you’re here.

Questions? Interested in a tour? Want to attend one of our events? 

We’re excited to meet you. 

Fill in the form, or call us at 585-244-3630 to learn more.

Looking to join our team? Explore all career opportunities.

Questions? Interested in a tour? Want to attend one of our events? 

Fill in the form, or call us at 585-244-3630 to learn more.