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Senior Living Toolkit

Winter 2023-2024
February 09 2024
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People driving in a pink convertable.
In December, we launched Senior Living Toolkit, a comprehensive resource on our website that houses senior living and financial planning information, caregiver’s guides, and more. This valuable information, which is a key component in our content marketing program, will engage both Prospects and Adult Children. The webpages were built with lead generation and increased organic search engagement in mind, while also showcasing Watermark as an expert in senior living. To date, we have had more than 1,400 visits to these pages!

Key Toolkit content includes: 
  • Planning for the Future
  • Tour Checklist: What to Ask
  • The Benefits of Socializing
  • Recognizing the Signs: Is It Time for Your Aging Parent to Consider Senior Living?
  • Tips for Downsizing
More assets will be added to the Toolkit in the coming weeks and months to draw even more traffic to our website.
 
View the full Winter edition of On The Mark

On the Mark is an exclusive resource for our partners that provides a glimpse inside Watermark Retirement Communities. View more stories about our continuous innovation, current challenges and how we’re overcoming them, the unique approaches we take, and solutions we develop to succeed in the complex business of senior living.

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